Introduction
It comes as no surprise that sports gambling is taking off in the United States. Companies are investing heavily in the space in recent years, but some notable changes in NFL stadium rules show just how much farther this industry can go.
At an NFL Owners Meeting in March 2023, NFL team owners voted to allow sportsbooks to operate on stadium grounds starting with the 2023 season. Since the Supreme Court famously reversed the law on sports gambling in 2018, competing sports betting apps battled fiercely to gain market share. But free bonuses and online ads are not enough to stand out anymore. This decision by the NFL symbolizes an enormous shift in the way sportsbooks will operate in the future.
The new change in NFL rules follows a growing trend towards in-person experiences through mobile marketing tours and in-venue sportsbooks. Companies like FanDuel and DraftKings have made great strides in this space. Fanduel activated “FanDuelVille”, an immersive experience for football and fantasy sports fans at the Jacksonville Jaguars’ stadium, offering prime visibility both in the stadium and on TV during nationally televised games. Draftkings opened a betting-themed sports bar, allowing like-minded sports fans to socialize and watch games together. Sports betting is a social activity, and the ability to gather with friends and fellow fans to watch a game and place bets is an important part of the experience for many customers.
Customers can ask questions, get recommendations, and receive assistance as they navigate the betting process and understand the odds.
It is important to note that online betting platforms are still the preferred method in the sports betting industry. Many customers prefer the convenience of being able to place bets from their smartphones or computers, and online platforms can provide a more streamlined and efficient betting experience. As such, a balance between online & in-person offerings is imperative. One particularly interesting concept that strikes that balance is a “Mobile” or “Pop-Up” Sportsbook.
What is a Mobile Sportsbook
A mobile sportsbook is a physical betting platform that can be moved to different locations, such as sporting events or festivals, to offer on-site sports betting services to customers. These pop-up sportsbooks bridge the gap between in-person and online sports betting. The key features of a mobile sportsbook are portability, customization, and flexibility.
Advantages of a Mobile Sportsbook:
| Brand Awareness | By bringing services directly to customers in different locations, you can showcase your brand and create a memorable experience for customers |
| Brand Loyalty | By traveling to places where competition is limited or non-existent, a mobile touring sportsbook can help build brand loyalty among customers who may not have other options for sports betting in their area |
| Market Testing | A mobile sportsbook can also be used to test new markets and gather valuable data on customer preferences and behaviors |
| Enhanced Consumer Retention | Enhance consumer engagement by providing a more immersive and interactive betting experiencePlace bets in real-time and experience the excitement of live sports events |
| Cross-Selling | Ability to target different sports in and out of season. Targeting different sports and events throughout the year, sportsbooks can keep their customers engaged and excited about bettingFor example, during baseball season, sportsbooks can set up activations at baseball stadiumsDuring basketball season, sportsbooks can do the same at basketball games |
| Tutorials | Offer tutorials and educational resources to help customers learn more about sports betting and make informed decisions |
FORTS Mobile Sportsbook
FORTS are portable structures that offer unparalleled versatility, portability, customization, and cost-effectiveness for temporary sports books. FORTS are lightweight and compact, making them easy to move from one location to another.
They can be customized to fit specific requirements, allowing organizers to create a unique and personalized experience for their customers. FORTS are the ideal solution for mobile sports books.
FORTS are becoming an increasingly popular option for event organizers looking to provide an immersive and engaging experience for their customers.
FORTS offer a customizable space that can be tailored to the specific needs of each event, and their portability means they can be easily moved from one location to another. As the demand for in-venue sportsbooks continues to grow, FORTS are poised to become an even more popular and essential part of the sports entertainment industry.